ABOUT

About PARCHA

Inspired by the sonic collisions that emanate from the streets of New York and Puerto Rico, PARCHA sits at the intersection of culture-shaping creators, values-aligned brands and institutions, and the fans who form the foundation of the cultural ecosystem, with the Caribbean as a springboard to every sonic corner of the world. We curate and produce cultural experiences, from festivals to intimate conversations that celebrate independent artists and the communities that support them. 

For music-makers, PARCHA takes a holistic, collaborative approach to its work with artists through developmental support and strategic partnerships. For music-lovers, PARCHA is a trusted platform for musical discovery. 

Founded by trusted music curator & producer Lia Camille Crockett (NPR, SXSW, Celebrate Brooklyn Festival) PARCHA has worked with institutions & brands like the Brooklyn Academy of Music, National Sawdust, MASS MoCA, & Del Maguey Single Village Mezcal to curate concerts, festivals, and residencies that make an impact. PARCHA has presented artists like Chuwi, Natalia Lafourcade, PJ Sin Suela, Silvana Estrada, iLe, Frente Cumbiero, Daymé Arocena, Riccie Oriach, Los Rivera Destino, Combo Chimbita, David Rivera and more. 

About Lia Camille Crockett, Founder

Lia Camille Crockett is a music strategist, curator and creative producer driven by the connective power of the live music experience. With over 15 years working across sectors of music and media industries, she oversaw events for NPR, including expanding the Tiny Desk Contest and Tour, has run Latin music programming at SXSW, and for many years produced NYC’s beloved BRIC Celebrate Brooklyn Festival. She is currently the Music Curator At-Large for the Brooklyn Academy of Music (BAM) and Director of Programming at THE OFFICE performing arts + film, where she works with various arts organizations. In 2022, Lia started PARCHA, as an avenue for working with artists and amplifying the music she loves on her own terms. Lia was born and raised in Austin, TX and now splits her time between Brooklyn and San Juan, PR.